Don’t Click Here

Google recently announced that they will allow publishers set a daily limit on the numbers of articles readers can access and read for free while using the google search engine. Now publishers can limit each individual reader to five views a day, making some content unavailable.

The staff at explains it better than I ever could, so here is what that actually means for viewers:

“If your site requires a subscription or registration to see pages of the site, those locked-down pages won’t show up in search results. News sites have dealt with this by taking advantage of Google’s First Click Free program, where any single page of a website can be seen, as long as the visitor shows up through a link from Google News or Google web search. If a user then clicks on another link to the site from within the site or from Google, the website can push the user to register, sign in or subscribe.”

And here’s the reasoning behind the idea:

“The idea is to allow searchers to find and read content on pay sites like the Wall Street Journal or mandatory-registration sites like the New York Times, while simultaneously letting those sites encourage readers to sign up. Being included in the Google index is important for news sites, because Google search traffic can make up a majority of traffic to news sites. Google News, the automated newspaper created through aggregated links, drives comparatively little traffic and is not a large revenue maker for Google.”

So much for the season of giving… ouch, I know. Sorry I just couldn’t help myself.

I think it will take a while for this to actually affect consumers, if at all. People will probably just start getting their information from other sources if they are annoyed enough. What do you think? Will this change your online practices?

If you’re feed up enough I guess you could just try yahoo.


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