Trend Tracker’s Twitter feed got me interested in this article about businesses and how they should use Facebook and more specifically their fan pages. According to the article at inklingmedia.net there are 26 things to do. Some seem obvious (number 1 is Use It!) while others seem tricky or risky for businesses to do.
While I would probably want WaWa to behave this way on its Facebook fan page, would I want a law firm or other more “serious” business acting this way. What about media outlets l ike newspapers or news organizations? Do I expect different things from the New York Times as opposed to Atlantic City Weekly?
Other suggestions are smart, (Advertise! Promote! Have contests!) but I wonder just how seriously businesses are taking these suggestions. Granted some may be taking risks, but I have a feeling most companies use Facebook to show they are relevant to the times and emerging social media.
What do you think?